Attitude settles in Sherbrooke and invests $ 14 million
Attitude, known for its body care and home care products, moved to Sherbrooke with a $ 14.4 million investment project.
The project involves the construction of a plant at the end of Robert-Boyd Street, visible from Highway 10, and the creation of 66 jobs.
Industrial facilities will include three fully automated production and packaging lines for the manufacture of household and personal care products.
For its part, the Quebec government is allocating, through the ESSOR program, a loan of $ 2.5 million to Attitude to support the implementation of this “factory 4.0” project.
This initiative will contribute to the dynamism of the regional economy. This will generate significant economic benefits for Estrie, particularly in terms of job creation, notes François Bonnardel, Minister responsible for the Estrie region.
Attitude will provide its new plant with automated and robotic equipment as soon as it is installed to ensure productivity and competitiveness, Pierre Fitzgibbon, Minister of the Economy and Innovation, continues.
“I invite other Quebec manufacturing companies to follow Attitude’s example by integrating the technologies related to Industry 4.0 into their business practices,” he says.
“It is indeed thanks to such projects that Québec will improve its productivity and that we will be able to stimulate the economic prosperity of the regions, including that of Estrie. ”
Attitude produces and markets eco-friendly household and body care products. It also has facilities in Montreal and Saint-Eustache.
Present in over 44 countries, Attitude has designed a variety of products to meet the needs of all families, including Body Care, Toddlers, Housewares and Pets.
The ESSOR program, jointly administered by the Ministry of the Economy and Innovation and Investissement Québec, is designed to support investment projects in Québec with a view to increasing competitiveness and productivity, creating new jobs and sustainable development.